Cliff Keen Athletic Enters Partnership Agreement with Sterilaser

ANN ARBOR, MI – Cliff Keen Athletic is excited to announce an official marketing and distribution agreement with Sterilaser, a Michigan-based company making UV-C disinfecting products. The agreement gives Cliff Keen exclusive rights to sell, market, and carry Sterilaser products, including their popular floor units, to the US-based Wrestling market.

Sterilaser, which is endorsed by the NWCA (National Wrestling Coaches Association), will be the official wrestling mat disinfectant system at this year’s NCAA Division I and Division II National Championships. Sterilaser floor units use “Green Technology,” a powerful yet clean UV-C light which destroys over 99.7% of harmful viruses, bacteria, and mold. UV-C lights are proven to neutralize pathogens, such as COVID-19. For years, scientists have known that the best defense against microorganisms is the natural sunlight. Not the light we see but the light we never see, the ultra violet C band. The sun’s UV-C rays are a natural disinfectant destroying all types of bacteria, germs, fungi and viruses.

“The proof is in the pudding”, says Cliff Keen Athletic’s President Tom Keen. “It is an amazing product that works, and works quickly. The technology, design, and ease of use make this an essential item for all wrestling programs. Being able to quickly and effectively disinfect your mats during dual meets or tournaments is going to be of vital importance to our sport moving forward. Because of the nature of Covid-19 and other infectious viruses, mats should be disinfected much more frequently. You don’t have the time to wait for traditional liquid mat disinfectants to take effect during a tournament, dual, or quad. If you waited the necessary 30 minutes for the mats to dry between matches your dual meet would take several more hours to complete. Simply put, Sterilaser solves this problem safe and effectively.”

Mark Bunting, Vice President of Sales at Sterilaser adds, “We have developed a great and effective product, but lacked the distribution and reach that Cliff Keen Athletic has in the wrestling community. With this partnership, we will be able to reach more programs faster due to the credibility and marketing network Cliff Keen Athletic owns. Cliff Keen is synonymous with wrestling and one of the most trusted names in the sport. We can’t think of a better partner to carry our product.”

You can now find Sterilaser products on the Cliff Keen website, www.cliffkeen.com,

Follow Cliff Keen Wrestling at https://www.facebook.com/CKA.Officiating/;  Instagram: cliffkeenofficiating; Twitter: @CKAofficiating

About Sterilaser:

Sterilaser™ was established in 2008 to address the skin infection challenges wrestlers were experiencing-from pathogens acquired from improperly disinfected mats.  Over the years they have perfected disinfecting with UVC light. They have taken their vast germicidal UV-C power experience to develop additional products, addressing challenges from not only athletics, but also to hospitals and to office and educational applications.

For more information, contact Chad Clark at Cliff Keen Athletic: chad@cliffkeen.com